Target subscription distribution: 1, 500 copies

Retail distribution: 1, 000. Copies will be available for purchase at select retailers and bookstores throughout the Victoria area.

Direct Mail: 45, 000. Canada Post assists with delivery to high-income households in James Bay, Fairfield, Rockland, Fernwood, Oak Bay, Ten Mile Point, Cadboro Bay, Gordon Head, Cedar Hill, Cordova Bay, Broadmead and Saanich as well as in the western suburbs of Esquimalt, View Royal, Colwood, the West Shore and the new communities around Langford.

Household Income: $60.000 or more.

Hotel distribution: 2, 500 copies will be offered for free distribution to 30 luxury Victoria hotels, inns and B&B's.

Total estimated readership: 245, 000. It has been estimated that 4.9 people read each copy of a typical city magazine. Combine this statistic with an average shelf life of 5 months, and our publication will reach an unrivaled number of Victoria residents and visitors. This will be helped by Victoria Magazine's state-of-the-art design and the fact that its articles are not as time-sensitive as those in many other publications.